Arunachal Pradesh promotes vocal for local at Ziro office

Arunachal Pradesh
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The Arunachal Pradesh government has passed a new rule a few years back requiring all state and central government workers to wear traditional clothing when they go to work. This rule applies to everyone except for police officers. Workers have to wear traditional outfits on every Monday and the 15th day of every month.

This decision was undertaken in Arunachal Pradesh with the aim of providing support and encouragement to local artisans and entrepreneurs within tribal communities. The goal is to stimulate the growth of products that originate from these indigenous regions, thereby enhancing the “vocal for local” initiative, which emphasizes the importance of buying and promoting locally made goods.

Arunachal Pradesh

The “Vocal for Local” initiative, launched by the Modi government in India, aims to promote and prioritize the consumption of domestically made products as part of the broader “Atmanirbhar Bharat Abhiyan” (Self-Reliant India Campaign). This initiative seeks to enhance economic self-reliance, bolster domestic industries, generate employment opportunities, and preserve traditional craftsmanship by encouraging consumers to buy products manufactured within the country. It also emphasizes environmental considerations, and fosters a sense of national pride in supporting Indian-made goods.

The idea of encouraging people to wear their traditional clothes at the District Secretariat in Arunachal Pradesh is working well. Many staff and officials wore their traditional outfits while attending the Ziro office. The reason behind promoting ‘vocal for local’ in dressing etiquette is to encourage the staff to wear traditional clothes twice a month and to celebrate the cultural heritage of the state. They wanted to show that they value and believe in the traditional clothing passed down by their ancestors, even though they made some improvements to it.

Arunachal Pradesh

The Arunachal Pradesh government’s decision to mandate traditional clothing for state and central government workers on specific days of the month has proven to be a meaningful step towards supporting local artisans and tribal communities. By aligning this policy with the “Vocal for Local” initiative, the government has not only promoted the growth of indigenous products but also contributed to the broader goal of self-reliance and economic empowerment. This move encourages cultural pride and heritage preservation of the state. It also gives importance to the value of traditional craftsmanship while fostering a sense of unity and patriotism among citizens. It stands as a commendable effort in celebrating the rich cultural tapestry of the state.

Pankaj Luitel is a graduate from Manipur University and loves reading and writing. At MountainEcho, Pankaj contributes to the content team efforts and regularly writes for our website

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